And more importantly – these facts will allow you to ensure that you’re taking advantage of
the full potential of videos.
Right off the bat it should be clear to you that videos are a distinctly seriously form of media.
Where text is limited to describing certain
things through words, and images can only show specific instances in the form of pictures – video has no such limitations. While you’re talking
about something in a video you can develop actually show your viewers exactly what you mean (live!) so that there is no room for misunderstanding or miscommunication.
More importantly however, the impact of video is far greater really than text or images.
When confronted with walls of text with simply a few scattered
images – many end up getting turned off. Unless the text itself is magnificently excellent well written the chances are that no small portion of your viewers
will simply ‘switch off’. On the other hand, videos tend to hold peoples articlesattention a lot longer!
Frankly speaking, videos can convey discoverthings that are impossible through text and images. When you have a video with a voice over, you’re going to
be able to have nuances that text could only dream of. Sarcastic tones, enthusiasm, excitement – these are the sort of things that don’t come across
well in text, but do so amazingly well when listening to a voice through a video.
What’s more, you can accentuate these tones with actual footage of what you mean. So if you say excitedly that you’re looking forward to moving
into your stunning new mansion, you could actually show the mansion at the same time and the affect will be that much greater. In fact, you could
even take your viewers on a tour of your mansion!
Last but certainly not least, videos will allow discoveryou to break through the digital divide in a way. When viewers hear your voice and see your face,
they’re going to automatically feel as though they’re dealing with a real person as opposed to an emotionless and faceless wall of text. Don’t
underestimate this advantage because it is one of the most telling.
All said and done, the advantages of video marketing are numerous andgrowth they could potentially catapult your sales sky high. Never, ever make
the mistake of ignoring this potential.
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