Putting videos to work as a method of helping your marketing efforts is certainly going to be worth your while – but before you jump straight into it you should take a moment to figure out exactly how you’re going to use videos. Although many people tend to lump ‘video marketing’ up into a single category, the truth is that it is really spread across many areas of marketing and deciding exactly how you’er going to use your videos and in what manner is essential.
For starters, you need to think about how exactly you’re marketing your products. If you have your own product, you could first start by creating a promotional video for your sales page. In many ways, this is the most area of video marketing purely because promotional videos have been shown to increase conversion rates dramatically.
Mind you, your sales page is not the only area in which you could insert a promotional video. Nowadays, it is extremely common to find such videos on squeeze pages that are designed to capture emails as well. Combining videos with email marketing is certainly going to improve your ability to sign up subscribers to your email list.
Asides from the more blatant promotional videos however, there is one area of video marketing that is certainly worth tapping into: Traffic generation. Employed properly, you’ll find that your videos could be an incredibly valuable tool that helps you to generate tons and tons of highly targeted traffic with ease. More importantly, videos tend to be highly viral – and thus you could find that such videos have spread across the length and breadth of the internet in no time.
Granted, such videos will require a lot of planning and the right approach – but the potential results are nothing to sniff at.
End of the day, even all of this is just scratching the surface when it comes to video marketing. As you delve deeper and deeper into this particular area of marketing you’ll find that you could put videos to use in practically every area of your marketing. Look at videos as a method of communicating directly with your potential customers and actually ‘showing’ them what you want them to see as opposed to being limited to describing it through words and a few scattered pictures.
Pretty soon you’ll start to realize that the sky is the limit in terms of the myriad number of ways in which videos can help with marketing.