Internet Marketing Strategy Techniques and Marketing Review
SEO is not the be all and end all - it is just one part of your
Internet Marketing strategy. According to Brand Week Online
Magazine: "Search engine positioning may be just one part of an
online marketing strategy,but it is the fundamental part. It's
the baseline." It is found that Search
Engine Effectiveness report
on the brand lift from textual paid search results, found that high
search engine listingsdrive the highest awareness or branding for
a website.
Consumers recall websites 60% of the time from search
engine listings numbers 1-3, and only 20% for banner ads and tiles.
For years companies have identified audiences and target markets,
crafted messages and used mass media to deliver those messages in
the hope that the right person will read them and respond. Now we
have people
searching on the Internet for products, services and information.
They are actively
online looking for what they need and want.
When the keywords are tapped relevant to our industry and find
the
viable pockets of search that will lead qualified, interested
people to your website, then also it is necessary to optimize the
site because if you are not in those search results, your competitors
will be. Content will always be king - people go to a website for
the content. A site has to be usable and interesting and it has to
meet the expectations of the searcher. But it has to be found first.
There has to be a balance between
visibility and usability. It's a
two edged sword if your site is never found. You could have the most
perfect website, but no one will ever see it. And if you are ranked
number one on all search engines on all your
major keywords and phrases,
but when the visitor gets to your site there is no relevant and useful
content that will deliver what they were online searching for in the
first place, what's the point? They will be gone in two seconds.
Being visible and
being usable are not mutually exclusive they are
joined at the hip. Using SEO as part of overall brand and
Internet
marketing strategy positions the industry at the higherrankings.
About Author,Ed Silva -
He contributes articles on Internet marketing and public relations.
More information on these and other topics can be found at:
Advertising Strategy Techniques and Advertising Review
